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Custom Interactive Features

Calculators, quizzes, and interactive maps for your site - tools that engage visitors and turn them into qualified leads.

The Opportunity

Interactive tools out-convert static pages

A visitor who calculates their own number - a mortgage payment, a price estimate, a quiz result - is far more invested than one who reads a page. Interactive tools hold attention, and attention converts.

A calculator qualifies leads before they write

When the request form arrives with the visitor's own inputs - budget, parameters, quiz answers - the first sales call starts halfway done. The tool does the qualifying while you sleep.

Widget builders look like widget builders

Embedded third-party widgets bring someone else's fonts, someone else's branding, and monthly fees forever. A custom-built feature is native to your site: your design system, your data, no subscription.

Solutions & Capabilities

Calculators

Mortgage, loan, pricing, ROI, BMI - any formula turned into a clear, on-brand tool with instant results.

Multi-Step Quizzes

Branching question flows with progress, scoring, and a result screen - answers delivered to your CRM or email.

Interactive Maps & Configurators

SVG maps with clickable regions, tooltips, and data layers - plus product configurators, comparison tables, and charts.

Lead Capture & CRM Delivery

Results and answers flow into your CRM or inbox with the visitor's contact - every tool doubles as a lead form.

Timers, Wheels & Gamification

Countdown timers for launches and promos, prize wheels for giveaways, scratch cards, and progress trackers - mechanics that create urgency and play.

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Stages of Work

01

Free consultation

A call to walk through the project and pin down what's actually needed before any work starts.

02

Contract & deposit

A contract is signed and a 50% deposit is collected - work begins right after.

03

Logic & design fit

Formulas, quiz branches, or map data agreed and the tool's look matched to your design system - or a ready-made product picked as the base.

04

Build & testing

The feature built and demonstrated on staging - responsive, fast, and tested across devices and edge case inputs.

05

Launch & handover

After full payment, the feature goes live on your site; leads flow to your CRM or inbox from day one.

06

Documentation

How to update formulas, quiz questions, or map data - written for your team, not just for developers.

Outcomes

The project ends with a live, on-brand interactive tool: visitors get instant, personalized results, and you get qualified leads with their inputs attached - delivered to your CRM or inbox. The code lives in your site with no widget subscriptions, and the documentation shows your team how to update the logic themselves.

Pricing

Basic

from $200

Ready-made product

  • Restyled to match your brand
  • Ready-made product
  • Installed on your existing site
  • Lead delivery to email or CRM
  • Delivery in ~3 days

Standard

from $500

Custom calculator or quiz

  • Your formulas or branching quiz logic
  • Designed into your site, not embedded
  • CRM / email lead delivery
  • Edge case input testing included
  • Delivery in ~1-2 weeks

Premium

from $1500

Complex interactive feature

  • Configurators, data-driven maps, charts
  • Live data from your API or CMS
  • Animations & advanced interactions
  • Full documentation for your team
  • Timeline scoped per project

FAQ

Can you add a tool to a site you didn't build?addremove

Yes - whether it runs on Webflow, Next.js, or another platform. The tool is built to live natively in your site's design, not as a foreign embedded widget.

Ready-made or custom - how do I choose?addremove

If a catalog product (mortgage calculator, BMI calculator, multi-step quiz, SVG world map) matches your need, it's faster and cheaper - it gets restyled to your brand and extended if needed. Custom is for logic that's truly yours: your formulas, your flow, your data.

Are there monthly fees?addremove

No. Unlike widget builder subscriptions, the feature's code lives in your site and is yours after the final payment. The only possible ongoing cost is your own CRM or email service, billed directly to you.

Where do the leads go?addremove

Wherever you work: your CRM, email inbox, or Telegram/Slack - with the visitor's inputs and results attached, so sales starts the conversation already informed.

Can my team change formulas and questions later?addremove

Yes - the logic is documented for your team, and where it helps, values are moved into your CMS so texts, rates, and questions are editable without a developer.

How does payment work?addremove

Ready-made products are paid on delivery. Custom builds are 50% deposit and 50% on delivery; larger ones can be split into stages so you pay as approved work is delivered.

Order an interactive feature

Tell us about the project - within 3 days you'll get a commercial proposal with an approximate timeline, cost, and plan.